I started Maison Jones because I kept getting dressed badly for rooms that deserved better.

I am a Nigerian man who grew up between Lagos and London, and who has spent the last decade attending the occasions our families take seriously — engagements, white weddings, milestone birthdays, funerals held like state events, black tie dinners where nobody explains the dress code because everybody is assumed to know it.

For years I got it wrong in both directions. Too Western for a traditional engagement in Peckham. Too ceremonial for a reception in a Marylebone hotel. Beautiful cloth ruined by a shoulder that did not fit, or an agbada ordered six weeks too late and finished four days after the wedding.

There was plenty of inspiration online and almost no guidance. Nobody would tell me what a specific outfit costs in Britain, which tailor actually finishes on time, what to change if you are short, heavy, very tall, or how to read an invitation that says aso ebi and nothing else.

Maison Jones is the guide I wanted. It is written in the first person, from lived experience, and it exists to make one thing easier: walking into a room that matters knowing you are dressed correctly.