The Guides

Every occasion that matters

Editorial dressing guides for weddings, owambe, black tie, business, church and every other occasion that matters.

A terracotta senator suit and an ivory embroidered agbada worn at a British reception hall
Rust aso-oke embroidery and a matching fila photographed on dark stone

Written, not automated

The House Letter — one letter, one occasion

I write it myself, once a month, to the men planning something. No offers, no forwarded press releases, and nothing you cannot unsubscribe from in one click.

Recently sent

  • “A stone senator suit to a Park Lane owambe — and the button I should have undone”
  • “Cloth that survives a British October wedding”
  • “Commissioning for December: the week the good hands stop taking work”
  • 01One occasion, worked through — what I wore, what it cost, what I would change.
  • 02Houses and tailors I have actually used, with the honest caveats.
  • 03Timing warnings before the season closes, so you commission early enough.

Join the House Letter

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One letter a month. One click to leave. Your email is used for the letter only — never passed to a house, a tailor or anyone else.

If you have a date in the diary, the letter is the cheapest way to avoid the two mistakes almost everyone makes: commissioning too late, and choosing cloth for the photographs rather than the room.