The Guides
Every occasion that matters
Editorial dressing guides for weddings, owambe, black tie, business, church and every other occasion that matters.


Written, not automated
The House Letter — one letter, one occasion
I write it myself, once a month, to the men planning something. No offers, no forwarded press releases, and nothing you cannot unsubscribe from in one click.
Recently sent
- “A stone senator suit to a Park Lane owambe — and the button I should have undone”
- “Cloth that survives a British October wedding”
- “Commissioning for December: the week the good hands stop taking work”
- 01One occasion, worked through — what I wore, what it cost, what I would change.
- 02Houses and tailors I have actually used, with the honest caveats.
- 03Timing warnings before the season closes, so you commission early enough.
If you have a date in the diary, the letter is the cheapest way to avoid the two mistakes almost everyone makes: commissioning too late, and choosing cloth for the photographs rather than the room.


