The Looks

Looks worth considering

Ten curated occasion looks for weddings, owambes, milestone birthdays and black tie — with the designer, the indicative price and my honest judgement on each.

An all-black beaded kaftan and embellished long coat worn to an evening event in London

Looks Like A Good Man

The Black Statement

01

For: Evening wedding / milestone birthday / premium party

Relaxed enough to feel contemporary, but the tonal handwork gives it enough presence for a room where everybody has made an effort. Black on black is the safest way to be the most interesting man there.

Where to get it made

On a broad frame, keep the coat open and unstructured through the chest — the length does the work, not the shoulder.

A deep brown agbada with tonal embroidery and matching fila worn in Mayfair

Tee Apparel

The Brown Agbada

02

For: Nigerian wedding, as a guest who does not want to outshine the groom

Deep chocolate rather than the usual navy or white-and-gold, with tonal embroidery only. It reads ceremonial from ten feet and quiet from three — which is exactly what a guest should want.

Where to get it made

Shorter frames should cut the sleeve drop higher; a full-length agbada on a compact build swallows the shoulder line.

A rust double-breasted safari suit worn at an afternoon celebration

FAI World

The Rust Safari Suit

03

For: Owambe / afternoon reception / a 40th where you want colour

Strong shoulders, clean pockets, colour that photographs beautifully in British light. The most useful entry point if you want presence without commissioning bespoke.

Where to get it made

Tall and lean? Ask for a slightly longer jacket and a wider trouser — the standard cut can look boyish on height.

An ivory linen occasion look worn at a garden reception

Soboye

The Ivory Reception Look

04

For: Second outfit at a wedding / garden reception / destination event

The change of outfit most men skip. Ivory after a heavy first look resets the whole evening, and it is the rare occasion piece you will wear again outside the occasion.

Indicative UK market range: £450–£800

Where to get it made

Full-figured builds should avoid a fully open shirt front here — a half-placket keeps the eye vertical.

A midnight blue dinner suit worn arriving at an evening event

Tee Apparel

The Midnight Dinner Suit

05

For: Black tie / gala / awards dinner

Midnight blue reads blacker than black under photographers' lights. If you own one Western evening piece, this is the one worth spending on — it will outlive three trend cycles.

Where to get it made

Muscular through the chest? A one-button front and a lower gorge stop the jacket looking strained.

A tonal brown evening jacket photographed in warm interior light

Looks Like A Good Man

The Tonal Brown Tuxedo

06

For: Black tie where you are allowed to be interesting

Brown evening tailoring is still rare enough to register and old enough to be correct. Keep the shirt and shoes disciplined and nobody reads it as a costume.

Indicative UK market range: £750–£1,300

Where to get it made

On a shorter build, keep the lapel medium width — a wide shawl shortens the torso further.

A black wide-leg trouser and tunic set worn to an evening party

Soboye

The Wide-Leg Black Set

07

For: Premium party / milestone birthday / late supper

The most modern thing on this page. Volume in the trouser, restraint everywhere else — it works because nothing else is competing for attention.

Indicative UK market range: £400–£700

Where to get it made

Broad or muscular builds get the most from this: the trouser volume balances the upper body.

An embroidered kaftan set photographed for a Nigerian celebration

KNF Couture

The Embroidered Kaftan

08

For: Owambe / traditional engagement / naming ceremony

The best value in occasion dressing. A well-cut kaftan with restrained embroidery does more for you than an over-worked agbada at three times the money.

Where to get it made

Tall frames should lengthen the body rather than widening the sleeve — otherwise it reads like a borrowed piece.

A terracotta senator suit worn at a British reception

Lucky Enemuo Afrika

The Terracotta Senator

09

For: Owambe / Sunday best / an evening where navy would be lazy

A senator suit is the most reliable thing a Nigerian man can own in Britain. In terracotta it stops being a uniform and starts being a choice.

Indicative UK market range: £350–£700

Where to get it made

Full-figured builds should take the trouser slightly straighter — a tapered leg exaggerates the top half.

A tonal separates look worn to a private dining room in London

Looks Like A Good Man

The Quiet City Look

10

For: Rehearsal dinner / after-party / the day after the wedding

Nobody plans the second night, and everybody needs it. Separates in one tone, good shoes, no embellishment. This is the look that makes the whole weekend feel considered.

Indicative UK market range: £300–£600

Where to get it made

Shorter builds: keep the jacket short and the trouser rise high. The proportion matters more than the cloth here.

Find My Look

Got something in the diary?

Tell Maison Jones where you're going. I'll help narrow down what you should be looking at — the occasion, the cut, the houses worth approaching and the timing you need to keep to.

Read by me, not a team. No obligation, no selling, and your details are never passed to a house or a tailor.